In a nutshell
Making the difference digitally? That’s what we did for Meyland. Thanks to our strategic use of different channels, each with their own specific goal, we were able to increase brand awareness of Meyland and boost the number of incoming leads. This successful partnership is far from over.
What is Meyland?
Meyland is a family company that has been designing, installing and maintaining internal storage and transport systems for general and bulk goods since 1968. That enables Meyland to create opportunities for all its customers. Because a production process with no hitches or disruptions runs far more efficiently.
Our goal?
Awareness and lead generation
Meyland wants to consolidate its market position. It aims to increase its spontaneous brand awareness among the target group even more. It wants to be the absolute king of top of mind. And we can’t find fault with that. We like their ambition too! But brand awareness isn’t the be-all and end-all, and Meyland is well aware of that. That is precisely why generating leads is one of our most important goals in this partnership.
Our solution?
Our iron-clad strategy
But before we started our online lead generation, we gave the website a shaking down. It had a solid basis. And the website was still fairly new. We ensured maximum optimisation of the existing site to make desirable behaviour easier. We did that by tackling both the layout and content. We regularly also create new content, for example in the form of blog posts. To ensure a better international customer experience, we also created an English version of the website.
But before we started our online lead generation, we gave the website a shaking down. It had a solid basis. And the website was still fairly new. We ensured maximum optimisation of the existing site to make desirable behaviour easier. We did that by tackling both the layout and content. We regularly also create new content, for example in the form of blog posts. To ensure a better international customer experience, we also created an English version of the website.
ALT: The Meyland website was optimised by MonkeyProof’s digital architects
We used a selection of online channels – Google Ads, Facebook Ads and LinkedIn Ads – to improve both brand awareness and the number of leads generated online. Each channel has its own purpose, so we made specific use of them all.
We also provided organic content for the Meyland social media channels to keep existing customers and/or followers up to date on new products, projects and the many possibilities that Meyland offers.
Our digital architects created visual templates. These handy tools help Meyland make its own social media posts. We also gave the entire sales team a LinkedIn training session. Armed with an up-to-date profile and a whole array of tips, they had plenty to work with.
Of course an important sales tool like a brochure cannot be neglected. Our designers rolled up their sleeves and developed a contemporary brochure entirely in Meyland style.
Top results!
Our efforts pay off
We have now been working with Meyland for a few years. We create campaigns, make adjustments and optimise where possible. The results prove the importance of regular follow-up and optimisation. Our campaigns are doing even better.
+13,4%
hard conversion rate
+33,1%
clicks via Google Ads
