How did Obesity Centre Brussels increase its appointments by 105%?

+185%

sessions

105%

more appointments

+25%

average session duration

In a nutshell

Obesity affects many Belgians, and the subject is still surrounded by many taboos. What is more, surgical procedures are not without risk. We use relevant content to ensure that everyone confronted with excess weight or obesity has access to the right information. We also want to stay ahead of the problem, which is why we create awareness-raising content. And our strategy works!

What is Obesity Centre Brussels?

Obesity Centre Brussels is a multidisciplinary centre for the treatment of obesity: obesity surgery, nutritional advice, psychological support etc. It is headed by Dr Yannick Nijs. He and his team help people fight obesity.

Our goal

Content creation for lead generation

Obesity Centre Brussels aims to raise awareness of the causes and risks of obesity and possible treatments for it. Dr Yannick Nijs aims to offer information, awareness and treatment. MonkeyProof helps him do that by providing relevant content.

Our solution

Custom content creation

Every month, we create interesting content or optimise existing blog posts. We mainly focus on traffic generated by Google Search. It will come as no surprise that our blog posts are always written with attention to the right keywords and correct medical information. This ensures us a good ranking in the search results. We reach the right target group organically. We also reach new potential leads through our blog posts, which are also advertised on Facebook. This is not guesswork or gut feeling: it is based on the target group’s interests.

Top results!

+185%

sessions

105%

more appointments

+25%

average session duration

Good content is convincing!

Our approach produces great results. Since we started working together, the number of website sessions has increased by a stunning 185%. The new content is not merely informative: it also ensures that people feel comfortable enough to make an appointment and really start fighting obesity with professional help. That’s a step in the right direction.

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This is how we tackle it