In a nutshell
Obesity affects many Belgians, and the subject is still surrounded by many taboos. What is more, surgical procedures are not without risk. We use relevant content to ensure that everyone confronted with excess weight or obesity has access to the right information. We also want to stay ahead of the problem, which is why we create awareness-raising content. And our strategy works!
What is Obesity Centre Brussels?
Obesity Centre Brussels is a multidisciplinary centre for the treatment of obesity: obesity surgery, nutritional advice, psychological support etc. It is headed by Dr Yannick Nijs. He and his team help people fight obesity.
Content creation for lead generation
Obesity Centre Brussels aims to raise awareness of the causes and risks of obesity and possible treatments for it. Dr Yannick Nijs aims to offer information, awareness and treatment. MonkeyProof helps him do that by providing relevant content.
Custom content creation
Every month, we create interesting content or optimise existing blog posts. We mainly focus on traffic generated by Google Search. It will come as no surprise that our blog posts are always written with attention to the right keywords and correct medical information. This ensures us a good ranking in the search results. We reach the right target group organically. We also reach new potential leads through our blog posts, which are also advertised on Facebook. This is not guesswork or gut feeling: it is based on the target group’s interests.
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Good content is convincing!
Our approach produces great results. Since we started working together, the number of website sessions has increased by a stunning 185%. The new content is not merely informative: it also ensures that people feel comfortable enough to make an appointment and really start fighting obesity with professional help. That’s a step in the right direction.