In a nutshell
The MonkeyProof digital architects knew the way to reach driving students faster than anyone. In a fine demonstration of development and smart online marketing, they gave the number of online bookings an enormous boost. So did we pass our test? Absolutely!
What is the biggest driving school in the country?
Two, four or sixteen wheels? At the biggest driving school in the country, you can take theory and practical lessons for almost any vehicle from electric bikes to buses. The best part is: you don’t have to hitchhike to the nearest branch.
Our goal?
The fastest way to reach to driving students
The biggest driving school in the country continually innovates and calls its own habits into question. Like a GPS system in themselves, they find the quickest route for everyone to get a driving licence. It was up to us to make this route even shorter.
Our solution?
A first for driving schools
Why not just book your driving lessons from the comfort of your own home? Only the biggest driving school in the country offers this facility. We developed an online booking module to make life a whole lot easier for students, driving instructors and administrative staff. Linking the module to a handy ERP system made it especially efficient. We strengthened the school’s market position with:
- A web application
- An ERP system
- Google Ads
After booking your driving lessons in the online booking module, you can get to work in the personalised app. Students can monitor their learning progress, test their knowledge with handy pop-ups, view their calendar of scheduled driving lessons and add their own practice sessions in the app. So they have everything they need to get them going fast.
The driving school staff can do their work easily thanks to the customised ERP system we built for them. Managing student data, drawing up schedules and invoices, processing staff data… they have been doing all this and more in the ERP system for years with no detours.
So what’s the fastest route to reach the students? Our marketeers found it in Google Ads. We use convincing copy to guide interested people to the booking module and draw their attention to the online theory exam and the refresher session.
But we also make an organic contribution to increasing the visibility of the biggest driving school in the country. We do this with targeted SEO advice and optimised content to help the school score better in Google. We also tackle the optimisations of Google My Business and the web pages of the individual branches. Thanks to our extensive tracking system, we can monitor results and continue to optimise them.
Top results!
Ease of use pays off
Our 360° approach has made MonkeyProof a partner that loves to think along with the driving school at an overarching level. Their internal operations have had a serious boost from the ERP system.
The number of bookings has increased fivefold since the online booking module was launched. Organic traffic through the branch web pages has more than tripled. The icing on the cake is that more than 100 students use the student app every day.
5
times more bookings
+25%
click through rate
