In a nutshell
Why should we avoid a subject that every woman has to face at some point? An impressive 8 Facebook campaigns made the topic of the menopause a bit easier to talk about. Gedeon Richter and MonkeyProof are making a difference for these women.
What is Gedeon Richter?
Gedeon Richter is committed to women’s health in every phase of their lives. It has been fulfilling that commitment for more than 100 years, in more than 100 countries. Gedeon Richter focuses on improving its patients’ quality of life and treating their diseases and symptoms.
Our goal
Breaking the taboo
The menopause is a natural process which – unfortunately – all women have to go through. Many women are completely unprepared for the troublesome symptoms. Talk about it? We rarely do.
Because ‘menopause’ almost seems to be a dirty word. People try to avoid the subject as much as possible and there is a lot of incorrect information going round.
Our solution
Crystal-clear communication
MonkeyProof and Gedeon Richter open up the conversation by offering women the right information. MonkeyProof has developed the website Happy at 50 with a blog that brings together accurate information about the menopause and possible treatments.
- Webdevelopment
- Social media
- Content
We share that information on the corresponding Facebook page with Dutch and French-speaking women who find it genuinely useful.
The message: help is at hand, so talk to your gynaecologist about it. We push new blog posts with Facebook Ads and respond to the reactions we receive with tact and understanding.
Top results
275.000
women reached
13.500
blog readers
8
Facebook campaigns
The taboo is starting to crack
And we are proud of that! Our 8 Facebook campaigns with specifically chosen content made it possible for a stunning 275,000 to start discussing the issue. 13,500 of them were so intrigued that they visited the blog.
We’re still going
We got off to a great start, but there is still a long way to go. At Gedeon Richter and MonkeyProof, though, we don’t give up.
